![]() ![]() The ad captures a moment of human connection by showcasing a community united in a spontaneous moment of joy – whether at a bar with close friends or ones you’ve just met – that reflects the welcoming spirit of Jim Beam. Set to the tune of one of the most iconic connection songs, “Sweet Caroline” by musical artist Neil Diamond, the spot leans directly into the new campaign ethos that people are good for you. Launching today in the U.S., the new spot, including :15, :30, and :60 second versions, marks the start of a global campaign for Jim Beam that will debut in additional markets later this year. Our new global brand campaign puts our authenticity and warmth on full display and reminds audiences that there’s no feeling more special than being around other people.” “Jim Beam is an iconic brand that has celebrated the power of human connection for over two hundred years, going back to the front porch of the Beam family home where everyone was welcome. ![]() ![]() “We started this process by going back to our heritage as a brand crafted through the generations by the first family of bourbon,” says Jim Beam Global Brand Vice President Veronique Mura. ![]() The campaign, which includes a new website and advertising, accompanied by the rollout of a new visual identity and packaging, kicks off the brand’s strategy to reinvigorate and drive an emotional connection between Jim Beam and the next generation of consumers. Jim Beam announced the launch of its new global brand campaign to celebrate the notion that “People Are Good For You.” ![]()
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